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4 Behind-The-Scenes Ways Your Real Estate Agent Supports Your Home Sale

When you hire a real estate agent to sell your home, there are obvious things you notice them doing to help your house sell. Things like: hosting open houses, bringing potential buyers on home tours, and marketing your property in multiple ways to make sure it gets enough exposure.

But when it comes to adding value to your home sale, that’s just the tip of the iceberg. A huge percentage of your agent’s job takes place behind-the-scenes, and they’re working around the clock to get your house sold — even when you’re not looking.

Here are 4 behind-the-scenes way your real estate agent is working to get your house sold:

1. Performing market research

When it comes to pricing your home, your agent doesn’t just pull a random number out of a hat. Your agent’s recommendation is a result of extensive market research to ensure your home is priced in a way that’s attractive to both buyers and you, the seller.

Agents pull data on comparable properties in your area (from both the MLS and any public databases) for the past 12 to 18 months. They research how each home was priced and how the price correlated to the average time the property sat on the market before coming up with a CMA (comparable market analysis) to determine the market value of your property and suggest a listing price.

All the insights gathered from your agent’s behind-the-scenes research are crucial to pricing your property correctly — and wouldn’t be possible without your agent’s hard work.

2. Gathering relevant information for buyers

A critical part of the home selling process is providing accurate and complete information to potential buyers. But most of the information buyers want isn’t something you, as a seller, will have ready and available.

Your agent gathers all the information a potential buyer might want to know so that if and when they request it, it’s ready to go. Agents research things like the average utility usage of your property for the past 12 months, a breakdown of the home’s floor plan, and a list of all available electricity and gas vendors in the area to make it available to buyers, which saves you a ton of time and hassle.

3. Phone calls and scheduling

As part of their marketing efforts, your agent likely has your property listed on both the MLS and multiple public forums in order to get your home in front of as many potential buyers as possible. And while the increased exposure is great for driving interest in your home, someone needs to manage all the inquiries, follow up with interested buyers, and schedule viewings.

And that person is your real estate agent.

When your agent calls you to schedule a tour, that’s just a small part of the process. Before they called you, they’ve already answered email inquiries, fielded multiple phone calls, talked to buyer’s agents, and weeded out people who aren’t serious about viewing — and potentially buying — your home.

The call you get to schedule the tour is the last step in a lengthy scheduling process — most of which your agent manages behind-the-scenes.

4. Managing the close (and all the logistics that go with it)

Now, once a qualified buyer makes an offer on your home — and you decide to accept it — your agent’s job goes into high gear. Now, that’s not to say that managing the close happens entirely behind-the-scenes; obviously, your agent is going to work with you to get the job done. There’s plenty of the closing process (from negotiating with the buyers to reviewing contracts) that you’ll get to witness up close and personal.

But there’s a lot more that goes into managing the close of your home then what you actually see from your agent.

They have to make sure the signed contracts are sent to everyone who needs a copy, including the lender, the buyer’s agent, the title company, and any involved attorneys. They have to file a status change with the MLS from “For Sale” to “Pending” and, finally, to “Sold.” They need to schedule the final walkthrough with the buyers and their agent.

Closing on your home? It’s kind of a logistical nightmare.

But luckily for you, when you work with a real estate agent, they take care of all the (many) details and logistics that need to be managed throughout the closing process, saving you immeasurable time, money, and frustration.

When you work with a real estate agent, it’s easy to see the value that they bring to the table during the process of selling your home. But what you see is just the beginning. The hours you see your agent putting in — the home tours, the open houses, the phone calls — are just a tiny fraction of the work they’re actually doing. Your agent is working around the clock to get your home sold… and the majority of that work takes place behind-the-scenes.

*Article provided by The Lighter Side of Real Estate

Selling Your Home? Here’s One Aroma That Will Help You Sell It

True or false…

When you’re selling a house, you should bake cookies before a showing or an open house.

I guess you could say the answer is a hard and fast “true” because, after all, it can’t hurt. Who doesn’t like the smell of freshly baked cookies?

But it’s also kind of false…

It isn’t like you can Betty Crocker your way to a sale, let alone at the highest price possible. Your entire house still needs to be appealing. A batch of cookies isn’t going to hide bad odors enough or divert people’s attention from a messy house that needs repairs.

If only it were that simple…

Picture (and smell) this — a buyer shows up to a house and the homeowner has:

  • Two dogs laying on the sofa (wet from being in the rain).
  • Five cats roaming around. They share one unclean litter box and use every piece of furniture as scratching posts.
  • A well-used ashtray in each room.
  • A teenage son who has a pile of gym clothes under his bed.
  • A freshly-baked batch of cookies on the table with a sign that says “Enjoy a warm cookie while enjoying our house!”

Think the buyer’s gonna want to grab a cookie, let alone buy the house? Nope. There’s more of a chance their son will figure out how to do his own laundry.

You’d think that’s far-fetched, but we real estate agents and our buyers actually walk into houses not too far from this reality.

The one smell that does sell…

Cookies won’t cut it. Nor will a cookie-scented candle. (Or any other candle scent for that matter.)

Pro tip: Some candles can actually turn a buyer off. Even if someone likes the smell of a particular candle, it may trigger curiosity about what the owner is trying to hide.

However, there is one smell that will help your house sell…

It’s called “clean.” But you can’t get it in a store, online, or from a late night TV infomercial. You can get the products that’ll get your house smelling clean from any of those places… but there’s no substitute for a good, thorough cleaning to create an aroma that will appeal to any and all buyers.

Whether you do it on your own, or hire a professional cleaning service, giving your house a good deep cleaning before (and while) your house is on the market is one of the most important things you can do.

That doesn’t mean it should smell like ammonia or “Spring Breeze” cleaning solution. It should smell like nothing, actually. Or at as close to it as possible.

Obviously there’s more to it than that

A clean (and clean smelling) house is a good start, but there’s more to think about when preparing your house for sale.

Lots of homeowners do very little to prepare their house for sale, yet they expect their house sell quickly and for top dollar.

On the other hand, some homeowners go bonkers and do way more than they have to, or even should, to prepare their house for sale. These folks end up spending more time or money than they’ll receive in return.

The bottom line:

There’s a fine line between not preparing your house enough… and preparing your house too much. Always seek a trusted real estate professional’s advice on preparing your house just the right amount.

 

*Article Provided by the Lighterside of Real Estate

Want to Increase The Value of Your Home? Choose Paint Colours Carefully

 

If you’re thinking about putting your house on the market, obviously you want to do everything you can to increase the value before you sell. And if you want to add to that value without breaking the bank? Try a little paint.

According to Zillow’s 2018 Paint Colors Analysis**, which analyzed the effects different paint colors had on home values, choosing the right paint colors;and incorporating those paint colors in the right way;can make a huge difference when you list your home.

Which colors will give you the most bang for your buck? According to the analysis, painting your door black can boost your home’s sales price by 2.9% while covering the bathroom walls in a periwinkle blue can add another 1.3%.

The kitchen is another area where the right paint can add serious value. The analysis found that a “tuxedo kitchen” (which features light walls and dark cabinetry) can increase the value of a home by an impressive $1,547. But the wrong color in the kitchen can cause prices to plummet; a brick red shade can lower a home’s selling price by $2,310.

The Takeaway

If you’re thinking about putting your home on the market, you should definitely consider painting. The right colors and a few strokes of the brush may be all it takes to add thousands of dollars to your home’s final sales price.

 

**https://www.zillow.com/research/paint-colors-help-sell-20240/

*Article provided by the Lighter Side of Real Estate

There is more to an OFFER TO PURCHASE than the Price!

 

– Confirm proper municipal address, postal code & LEGAL DESCRIPTION for correct registration at land titles.

– Review POSSESSION DAY. Avoid weekends if possible as mortgage lenders & lawyers are often not available.

– Review all CONDITIONS. Buyer’s conditions are for the benefit of the buyer, & Seller’s conditions are for the benefit of the seller. Common conditions may be financing, inspection, review of condo documents, review of mortgage verification, review of title and restrictive covenants, lawyer review & sale of a buyer’s home.  A rural purchase would have a many additional conditions such as water, sewer & subdivision concerns. Rule of thumb is that for either a buyer or seller, any concerns can be dealt with by adding a condition to satisfy.

– Discuss TERMS of an Offer.  Examples:  having the water cistern filled, the septic tank emptied or having the carpets, furnace & ducts professionally cleaned prior to possession.

– Review the amount of the DEPOSIT and when it needs to be received & the rules around the return or keeping of it.

– Review the CHATTELS (objects that are in the house and on the property), included or excluded.

– Review security alarm contracts & if you can/must assume the contract & any additional lease agreements that may be in force for appliances, furnaces.

– Review the REAL PROPERTY REPORT section & discuss the option of TITLE INSURANCE if needed.

– Lastly. If an Offer is written subject to selling the buyers home or if you are the buyer who needs to sell their home, review the time agreed upon to allow this to happen & any potential benefits and drawbacks of this type of sale.

 

Best practice it to get an experienced real estate agent to help you draft & negotiate an effective Offer to ensure a smooth closing!